Elevating Our Standards: Introducing Our New Advanced XRF Precious Metal Analyzer

Elevating Our Standards: Introducing Our New Advanced XRF Precious Metal Analyzer

Elevating Our Standards: Introducing Our New Advanced XRF Precious Metal Analyzer

​At Reeves & Sons Jewellers, trust and transparency are at the very heart of everything we do. Whether you are looking to sell a cherished family heirloom, trade in a luxury timepiece, or have your pre-owned gold evaluated, you deserve absolute confidence in the valuation process.

​That is why we are thrilled to announce the newest addition to our evaluation suite: an advanced, state-of-the-art Benchtop X-Ray Fluorescence (XRF) Analyzer.

​This cutting-edge technology allows us to take our testing precision to the next level, ensuring every piece that comes through our doors in Bognor Regis and Littlehampton is assessed with unrivaled accuracy.

​What is an XRF Machine and How Does It Work?

​X-Ray Fluorescence (XRF) is a non-destructive analytical technique used to determine the elemental composition of materials.

​When an item is placed inside the chamber, the machine exposes it to a controlled beam of low-energy X-rays. This excites the atoms within the metal, causing them to emit secondary ("fluorescent") X-rays that are characteristic of specific elements.

​The analyzer instantly reads these signatures and provides a complete breakdown of the alloy composition within seconds.

​Why This Matters for You

​Traditional testing methods—such as acid scratch tests or touchstone evaluations—have long served the trade, but they often have limitations. They can be invasive, require surface filing, or struggle to detect modern plating techniques and complex internal alloys.

​Our new XRF analyzer transforms the customer experience by offering several key benefits:

​100% Non-Destructive: Your jewellery, coins, and luxury items remain completely undamaged. No filing, scratching, or acid application is required.

​Complete Transparency: The machine analyzes the entire depth of the surface layer, instantly revealing the precise percentages of gold, silver, platinum, and trace alloy metals (like copper, zinc, and nickel).

​Unmatched Precision: It detects sophisticated plating and multi-layer items with ease, protecting both our clients and our business from counterfeit or altered pieces.

​Speed and Efficiency: Accurate, detailed metallurgical analysis is delivered in seconds, meaning faster evaluations and quicker payouts for your items.

​Experience the Future of Fine Jewellery Valuation

​Whether you are curious about the purity of an unmarked gold piece, looking to cash in on scrap gold, or exploring the value of your collection, our team is ready to assist you using the latest industry technology.

​We invite you to visit our Bognor Regis or Littlehampton stores to experience our enhanced appraisal service firsthand. Come in and chat with our knowledgeable team—we are always happy to walk you through the process and answer any questions you may have.

​Visit Us Today: Stop by our storefronts or get in touch through our website to find out more about our buying, selling, and v

aluation services.

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