Gold vs. Platinum Jewellery: Which Metal Should You Choose?

When investing in fine jewellery, the metal you choose matters as much as the gemstone. Gold and platinum are the two most popular choices for rings, necklaces, and bracelets — but they have very different characteristics.

The Case for Gold Gold is the world's most beloved jewellery metal, prized for its warm lustre and workability. In the UK, jewellery gold is measured in carats:

• 9ct gold — 37.5% pure gold, more affordable and very durable for everyday wear
• 18ct gold — 75% pure gold, richer colour and the preferred choice for fine jewellery
• 24ct gold — 99.9% pure, but too soft for most jewellery settings

Gold comes in yellow, white, and rose varieties. White gold is alloyed with metals like palladium and typically rhodium-plated for a bright finish.

The Case for Platinum Platinum is rarer, denser, and naturally white — it never needs replating. It's hypoallergenic, making it ideal for sensitive skin, and its weight gives jewellery a luxurious feel. Over time, platinum develops a natural patina that many wearers love.

Which Should You Choose?

• Choose gold if you want variety in colour, a lighter feel, or a more accessible price point
• Choose platinum if you want maximum durability, a naturally white finish, and a truly heirloom-quality piece

Both metals are hallmarked in the UK, guaranteeing their purity. At Reeves and Sons, all our pieces carry the appropriate hallmark — your assurance of quality.